Cheltenham Cycles is a family owned store established in June 1992 by husband and wife team John and Alison Rowland. We opened the store to give cyclists a store that gave more attention to specialist needs over the larger more commercial outlets. Whilst we always have the latest kit, we have always focused ourselves on quality of service and customer satisfaction. All of our products are hand picked for performance and value.

Since it's opening Cheltenham Cycles has grown steadily as a business and is now regarded as one of the premier Trek dealers in the West of England. One of the keys to our growth is our experienced staff with over 80 years in the trade between us. We pride ourselves with our product knowledge and will do everything we can to help you find the perfect bike or accessory for your cycling needs.

We all commute to work by bike, anything from five to twenty miles a day. John, Alison and Ben all ride with their respective families, the family trail in the Forest of Dean is great for this.